A Heritage of Love for Food

Madhur is a homegrown Indian brand born out of a simple love for food and a desire to bring authentic, high-quality condiments into every household. Founded around 1989 by two brothers, Jawaharlal Chawla and Jairamdas Chawla, Madhur began as a humble neighborhood venture—selling homemade pickles to friends and family. Over the years, our passion and commitment to quality helped us grow into a trusted name in Ahmedabad and beyond.

Our Journey

The name J.J. Food Industries, the parent company of Madhur, reflects the strong family roots and dedication behind our brand. From our small beginnings, we have expanded our product range to include jams, pickles, sauces, chutneys, syrups, and more—all crafted with care and the finest ingredients.

Our Mission & Values

At Madhur, we believe every home deserves the best. Our core mission is to provide value-for-money, high-quality food condiments that cater to the diverse tastes of India. We aim to make our products a part of every meal, bringing joy and authentic flavor to all age groups.

Our guiding principles are:

• Quality you can trust

• Affordability for every household

• Celebrating the love for food and good taste

What Makes Us Different

We balance quality and pricing to ensure our products are accessible without compromising on taste and quality. Made in our own manufacturing plant in Ahmedabad, Gujarat, Madhur adheres to strict quality standards—ensuring freshness, safety, and authentic flavor in every jar.

Our Future

Rooted in tradition but driven by a passion for innovation, Madhur continues to grow while staying true to our origins. Our goal is to keep delighting families with products they love and trust.